How to Make Your Digital Signs Pop!
How many CEOs watching the Portland Trailblazers looked at the huge gossamer-like screens hanging the Moda Center and wondered whether they could use them for their business? If you have never witnessed an Blazer introduction, particularly when they are in a red hot playoff atmosphere, four large see-through screens are unfurled and when the lights go down, logos, and players are portrayed in building high glory. It is just as awesome to behold at home as it is doubly fun to witness in the arena.
There is a challenge when we witness digital signing of this nature. It is unique and compelling. But is it effective in garnering new customers? Is the chance that your signing will create an interactivity spurred on by the increased use of smartphones and tablets enough to garner additional sales? NEC’s Director of Sales – Vertical Solutions, Richard Ventura, and NEC’s National Manager for Solutions Sales and Operations, Michael Ferrer believes it is. He recently suggested, “Always remember that the requirements of a project are what will drive its uniqueness.”
TechLink is in the business of creating that “uniqueness” on several levels. By coordinating with your vision, TechLink joins your ideas with the best project managers, experienced field technicians, and advanced technology to make your customers notice.
Translucent screening, like the type mentioned during the Trailblazer introductions can be used, and have been deployed in retail locations with the desired results. Some retailers have used this format to illuminate store front facades. Because of this technological march from inside displays to outdoor digital signing, your company’s vision can be realized with the right partner capable of advancing those ideas.
Businesses can now consider options for digital outdoor signing that enables your company to broadcast effectively allowing your advertising to create a new profit model. This enriched content delivery can be used to go beyond business uses. When applied to government applications, it can also create social value. These solutions can achieve a centralized messaging that allows your company to display a wide variety of diversified information on a single screen.
TechLink can couple this ever-expanding technology with logistical options that will increase overall profitability. Outsourcing projects such as these have proven the most cost-effective method of digital sign messaging. Because of the inherent complications, companies such as TechLink bring experience and ingenuity to every project without increasing your company’s labor force.
TechLink can help you design a system that offers accurate messaging focused on your audience, effective delivery with sophisticated broadcast systems, remote control that allows client management while at the same time controlling overall bandwidth, and lastly, complete content safety. TechLink can help your company go from being seen to becoming uniquely visual.